The Art of Interviewing and the Art of Storytelling were the topics from our meeting on Wednesday May 22nd.
Jane Hare of Everon Media shared some great stories and excellent tips and tricks to get the most out of your interviews. She provided some great examples of interview driven storytelling and shared some amusing anecdotes. Jane explained how to set the scene to settle your subject, including the use of an EyeDirect. If you missed any of her tips, be sure to watch the recording!
Then Mike Towe, owner of M2 Video Productions, presented the Art of Storytelling. Mike guided us through the basic three act story structure and how to apply it to corporate video. He demonstrated how to take good sound bites from an interview and weave it into a story that evokes emotion. That video was then contrasted with other content created for the same client that did not speak to the audience nearly as well because it lacked emotion.
“The story is more compelling, more memorable, more of a connection between us than just delivering data. So my challenge to you, is to stop delivering data and start delivering stories for your client.” ~ Mike Towe.
We enjoyed our first visit to Hanger B Studios, which is a very large production space and includes a voice over booth among other amenities. They even had a plane parked inside! Take a look at their space and let them know we sent you.
Watch the Meeting
Watch the recording of the meeting on our YouTube channel at https://youtu.be/IKLU64pVP0c.
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About Our Speakers
Jane Hare is the President of Everon Media and is an award-winning, freelance producer, director, and writer for film, video, multimedia, and corporate training with 20+ years of professional experience in broadcast, syndicated, and cable television and in corporate communications for Fortune 100 clients.
In New York City, Jane worked on breakthrough interview-driven programs for MTV, VH1, Lifetime, and PBS and projects she was a part of received the international Prix Jeunesse Award, an Ollie Award finalist nod, a nomination for a Cable ACE, seven Telly Awards, and others. Jane produced her first documentary in 2004 in partnership with Marshall Field’™s department stores, CBS News, and Walter Cronkite about the role of Jacqueline Kennedy in the White House. Jane is the current President of SD Media Pros.
Michael Towe is the owner of M2 Digital Post Inc., a production and post-production company based in Santee, CA. He has worked as an editor and producer for over 20 years specializing in corporate, broadcast, and film production.
In that time he has been awarded thirteen Telly Awards and four Emmy Awards for his work. Michael believes that when it comes to telling stories, emotion is the key. In his editing he strives to enhance the emotion of each scene and to leave the viewer no choice but to watch.