Our September meeting featured local marketing leader, Reb Risty of San Diego-based REBL Marketing, and her tips and tricks for getting clients on board with video marketing. Reb shared her journey as a marketer and how she has come to use video in her company's work with clients. Chief among her tools are compelling stats and studies that any producer should have ready to make the case for investing in video content for marketing.
She also shared some recent work and discussed the process of developing content with clients, working through logistics and how the content created while filming lives on via social media and blog articles to get the most from the investment in a shoot day. And finally, we dove into a Q&A session that covered everything from AB5 and how (and how not) to pitch yourself to an agency for freelance work. Thanks to everyone who joined us!
Check out the meeting recording on our YouTube channel..
Reb Risty is the founder and Head REBL at REBL Marketing—a firm helping B2B businesses build and manage integrated marketing programs through strategy, branding and messaging, strong digital presence, and video content. Reb has always had an entrepreneurial spirit and has been an owner, partner, and investor in several businesses. At REBL Marketing, she took what she has learned in her entrepreneurial endeavors and created a business to help other businesses grow. She was voted 2019 Emerging Woman-Owned Business by the Connected Women of Influence Organization, finalist for the 2020 San Diego Business Journal (SDBJ) Businesswoman of the Year, finalist for SDBJ 2020 CEO of the Year, and 2021 Nominee for the Women of Influence President's Award.
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