NEWS YOU CAN USE

A curated set of articles from your team at San Diego Media Pros to share pertinent information with you from the production world.

Jeff Troeber 12/3/25 Jeff Troeber 12/3/25

“In space no one can hear you scream.”

Barbara Gips, who wrote evocative catchphrases for movie advertising campaigns — most famously “In space no one can hear you scream” for the hit 1979 science-fiction horror film “Alien” has died.

Jeff Troeber 9/4/25 Jeff Troeber 9/4/25

Here’s the $2,000 fully AI-generated ad that aired during the NBA Finals

Here’s the $2,000 fully AI-generated ad that aired during the NBA Finals.

Jeff Troeber 1/8/25 Jeff Troeber 1/8/25

TCL TVs will use films made with generative AI to push targeted ads

Coal or cool? You decide.

With new short films on its free streaming service, TV-maker TCL is positing a new approach to monetizing TV owners and to film and TV production that sees reduced costs through reliance on generative AI and targeted ads.

Jeff Troeber 4/28/24 Jeff Troeber 4/28/24

Under Armour AI debate - Director addresses criticisms and AI’s role in advertising

As AI video creation becomes more powerful, the vanguard of early adaptors will look to push it's limits, regardless of any backlash.

Jeff Troeber 5/19/23 Jeff Troeber 5/19/23

7 of the Weirdest AI-Generated Commercials...So Far

They're hilarious! These recent A.I. generated ads for beer, pizza, nuggets, and even presidents are hoot to watch. But if you look far beyond the crazy jaws and funky chompers of the "party people", you should be able to see a faint glimpse of the unemployment line.