NEWS YOU CAN USE

A curated set of articles from your team at San Diego Media Pros to share pertinent information with you from the production world.

C'mon IATSE!
Jeff Troeber Jeff Troeber

C'mon IATSE!

A few thousand IATSE members were flagged for removal from a key industry resource because it’s believed they haven't held a union job since 2023. Allegations of "purging" the workforce have followed.

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Where’s the Beef director dies
Jeff Troeber Jeff Troeber

Where’s the Beef director dies

Joe Sedelmaier, an award-winning director who oversaw an antic universe of television commercials — including the classic “Where’s the beef?” ad for Wendy’s — that featured average-looking nonactors deadpanning their way through weird situations, died May 8 at his home in Chicago.

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Film initiative funding passed
Jeff Troeber Jeff Troeber

Film initiative funding passed

The San Diego County Board of Supervisors restored $200,000 to restore a position devoted to promoting San Diego as a setting for movies and TV.

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The Director’s Reality Check
Jeff Troeber Jeff Troeber

The Director’s Reality Check

If you’ve been directing for a while, you can feel the shift.
Not in headlines. On set.
Days are moving faster. Crews are smaller. Expectations haven’t dropped—but the margin for error definitely has. You’re being asked to do more with less, and still make it look like you had everything.
That’s the job now.
This isn’t about chasing trends. It’s about understanding what’s actually changing and adjusting before it costs you time, money, or credibility.

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This is why you try to save production…
Jeff Troeber Jeff Troeber

This is why you try to save production…

From florists to prop rentals to catering and beyond, production services and craft businesses are the hub and spoke of L.A.'s film and TV industry. But many of these businesses — some of which have been family-operated for generations — are struggling to weather a post-pandemic slump in film activity deepened by runaway production, media consolidation and the end of the streaming boom.

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I swear I wasn't copying you!
Jeff Troeber Jeff Troeber

I swear I wasn't copying you!

Director James Cameron and The Walt Disney Company have been sued for unauthorised use of an Indigenous actress’ likeness without her knowledge and consent.

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Disney Directing Program
Jeff Troeber Jeff Troeber

Disney Directing Program

The Disney Entertainment Television Directing Program application opens April 6, 2026 at 9:00 AM PT.

The Disney Entertainment Television (DET) Directing Program connects directors to opportunities on DET scripted primetime and daytime series, as well as unscripted/alternative series. Launched in 2001, the Program has evolved from a shadowing program to one that guarantees episodes and segments to first-time television directors. The program also provides participants on-set shadowing/immersion prior to directing; access and exposure to DET creative executives, producers, showrunners, and alumni; and mentorship and limited professional development.

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A Slow-Motion Eulogy for the TV Industry
Jeff Troeber Jeff Troeber

A Slow-Motion Eulogy for the TV Industry

Now in shorter supply: Shows that involve real sets being built, fully staffed writers rooms, series regulars, dozens of recurring and guest roles and attention spent on production value.

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