NEWS YOU CAN USE

A curated set of articles from your team at San Diego Media Pros to share pertinent information with you from the production world.

Jeff Troeber 4/19/26 Jeff Troeber 4/19/26

Meet Engine Cinema. OpenAI Killed Sora to Build a Cinema Camera

At a closed industry keynote, OpenAI CEO Sam Altman introduced what may be the company’s most unexpected move yet, a cinema camera.

Jeff Troeber 2/9/26 Jeff Troeber 2/9/26

Check out the list of cameras preferred by DPs at the 2026 Sundance Film Festival.

Jeff Troeber 12/4/25 Jeff Troeber 12/4/25

The cinematographer-turned-inventor who transformed film lighting with his revolutionary Dedolight system passed away

Jeff Troeber 4/7/25 Jeff Troeber 4/7/25

Hey gimbal guys and gals, look what’s coming!

Jeff Troeber 3/9/24 Jeff Troeber 3/9/24

After this announcement, it looks like founder of RED Digital Cinema is in the black.