Jeff Troeber 11/3/24 Jeff Troeber 11/3/24

Governor Newsom proposes historic expansion of film & TV tax credit program

A proposal from the Governor would double the film tax credit in California.

Jeff Troeber 10/17/24 Jeff Troeber 10/17/24

Funding one hundred films for a new era of media

We’ve been documenting the rise of AI for sometime now. This is just the next step toward embracing the future of production.

Jeff Troeber 10/14/24 Jeff Troeber 10/14/24

When Oscar winners are having a tough time, pay attention.

Jeff Troeber 10/12/24 Jeff Troeber 10/12/24

And here…we…go…

Jeff Troeber 7/1/24 Jeff Troeber 7/1/24

Nothing says we want production here more than rising permit fees!

Jeff Troeber 6/24/24 Jeff Troeber 6/24/24

Hmmmm…cutting costs with AI? I wonder what costs they’re talking about.

Jeff Troeber 1/30/24 Jeff Troeber 1/30/24

Just in case you’re planning your next film to show up on Netflix, take a gander at this.

Jeff Troeber 11/7/23 Jeff Troeber 11/7/23

BecauseAdobe plays such a big roll in a lot of what we as a community, do this sneak peek of some coming AI in our everyday tools bears a watch.