Jeff Troeber 1/21/26 Jeff Troeber 1/21/26

Why Netflix Keeps Repeating the Plot

Ben Affleck and Matt Damon discuss how when films are primarily for streaming platforms like Netflix, the assumption is that viewers won’t be fully paying attention.

Jeff Troeber 1/12/26 Jeff Troeber 1/12/26

Chula Vista bets on tax credits for production

Just like other projects Chula Vista has slated for its future, the Chula Vista Entertainment Complex has an ambitious goal: to become Southern California’s newest film production hub.

Jeff Troeber 12/6/25 Jeff Troeber 12/6/25

Matthew McConaughey, Michael Caine Team Up for AI-Generated Versions of Their Voices

Actors Matthew McConaughey and Michael Caine have teamed with AI audio company ElevenLabs to produce virtual replications of their famous voices.

Jeff Troeber 12/4/25 Jeff Troeber 12/4/25

Remembering Dedo Weigert, Oscar-Winning Lighting Pioneer

The cinematographer-turned-inventor who transformed film lighting with his revolutionary Dedolight system passed away

Jeff Troeber 12/4/25 Jeff Troeber 12/4/25

Remembering Jack Ofield

SDSU Emeritus Professor of Film in the School of Theatre, Television, and Film Jack (John) Ofield has passed away at 91.

Jeff Troeber 11/11/25 Jeff Troeber 11/11/25

The new tech making movie car stunts more realistic

Pixomondo is the visual effects studio behind Star Trek and House of the Dragon. Reporting for BBC Tech Now, Alasdair Keane heads behind the scenes of their new studio in Canada to see how their latest technology is making movie car stunts more realistic.

Jeff Troeber 6/11/25 Jeff Troeber 6/11/25

The Wall Street Journal Tested Google Veo and Runway to Create an AI Film

From the technology consultant with the WSJ, this is a great glimpse into AI movie making.

Jeff Troeber 6/5/25 Jeff Troeber 6/5/25

California’s Film Production Crisis

For those who want to know what's really happening with the production issues here in California, you may want to watch this roundtable discussion.

Jeff Troeber 5/29/25 Jeff Troeber 5/29/25

Six of Cinema’s Super-Producers Offer Their Best Advice

Tips from Hollywood’s hottest producers. Six of Cinema’s Super-Producers Offer Their Best Advice

Jeff Troeber 5/27/25 Jeff Troeber 5/27/25

L.A. ON-LOCATION FILMING FALLS IN FIRST QUARTER

Down but not out!

FIlm and television production fell in the first quarter of this year, according to FilmLA.

Jeff Troeber 5/17/25 Jeff Troeber 5/17/25

Goodbye to green?

If you’re feeling Blue, that may not be a bad thing anymore.

Jeff Troeber 4/13/25 Jeff Troeber 4/13/25

L.A.’s production woes worsen as soundstages go unused at historic levels

These stages apparently aren’t sound.

Jeff Troeber 4/3/25 Jeff Troeber 4/3/25

Film Permit Costs around the U.S.

A quick look at some production fees across the country. C’mon LA?

Jeff Troeber 4/1/25 Jeff Troeber 4/1/25

Hollywood producers say they are misunderstood. Here’s what they’re doing about it

The real producers. They are not the big wigs portrayed in the old movies. They are working folks like the rest of us. And they are trying to set the record straight about what they do.

Jeff Troeber 2/28/25 Jeff Troeber 2/28/25

Commercial Filmmaking Trend Report - 2025

While it may be difficult to spot a trend before it happens, once they're there it's a neat thing to see what they are. This 2025 Trend Report on Commercial Filmmaking from Film Supply gives a unique glance at current trends in our industry.