NEWS YOU CAN USE
A curated set of articles from your team at San Diego Media Pros to share pertinent information with you from the production world.
Hollywood producers say they are misunderstood. Here’s what they’re doing about it
The real producers. They are not the big wigs portrayed in the old movies. They are working folks like the rest of us. And they are trying to set the record straight about what they do.
32-bit Float Audio - When Is The Best Time To Use It?
The world of 32 bit float audio is increasing its reach into the production community. Here’s a quick article on its pros and cons.
A 'Desperate' Campaign to Bring L.A. Production Back: 'People Can't Live Where There is No Work
As staggering job losses mount, #StayinLA is pressuring studios, government, Iger and Zaslav, with support from Keanu Reeves, Julie Plec & more.
VFX Giant MPC and Parent Company Technicolor May Shut Down Amid ‘Severe Financial Challenges’
Technicolor, the once ubiquitous company responsible for the unique look of many of Hollywood’s legendary films, is shutting down.
'Anora' Director Sean Baker & 'The Brutalist' Director Brady Corbet | Directors on Directors
In the ultimate film nerd conversation, Sean Baker ("Anora") and Brady Corbet ("The Brutalist") discuss how hard it is for young directors to break into the industry these days, why run-time shouldn't be a concern of distributors, how Sean casts for his films by walking up to people in public, their respective experiences meeting Lars von Trier, and Brady shooting on Vistavision. Plus, why it's darn hard to shoot in the US.
Commercial Filmmaking Trend Report - 2025
While it may be difficult to spot a trend before it happens, once they're there it's a neat thing to see what they are. This 2025 Trend Report on Commercial Filmmaking from Film Supply gives a unique glance at current trends in our industry.
Best and Worst states & cities in the U.S. for Producers and Directors
The ends and beginnings of years are always a great time to look at lists. Here’s one that’s right up our alley:.
Governor Newsom proposes historic expansion of film & TV tax credit program
A proposal from the Governor would double the film tax credit in California.
Funding one hundred films for a new era of media
We’ve been documenting the rise of AI for sometime now. This is just the next step toward embracing the future of production.
Even Hollywood producers are getting squeezed
When Oscar winners are having a tough time, pay attention.
Paramount TV Studios Shutting Down Amid Major Restructuring, Layoffs
The industry is definitely a state of flux, beyond the Flux Capacitor kind.
LA On-Location Filming Drops 12% From Last Year Due to Declining Content Spend, ‘Post-Strike Paralysis’
The shrinking production landscape
Reality TV Filming Plummets in Los Angeles in Major Production Slowdown
Reality sets in for Reality,
McDonald's AI Commercial: A Taste of Tomorrow
McDonald’s is Loving It…AI that is:
AI Add Revolution: Lessons from a Viral Volvo Spot
And now Volvo is in the AI commercial game.
Film and TV production drops in Georgia as risk of new strike looms
Apparently it’s not just slow here.
Balenciaga’s Gaffer Bangle, a Bracelet Resembling a Roll of Tape
We all know how cool grips and gaffers can be, but are they this cool?
This sound-suppressing silk can create quiet spaces
For those of you who use true sound blankets, you know how heavy and cumbersome they can be. That may soon be a thing of the past.
As Production Slows to a Crawl, Crew Members Say ‘Everyone Knows We’re All Looking for Work’
Hang in there, crew.
‘Slow Horses’ & ‘One Life’ Director Predicts A Show Made Entirely By Generative AI Is Only Three-To-Five Years Away
Three to five years?