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A curated set of articles from your team at San Diego Media Pros to share pertinent information with you from the production world.

Where’s the Beef director dies
Jeff Troeber Jeff Troeber

Where’s the Beef director dies

Joe Sedelmaier, an award-winning director who oversaw an antic universe of television commercials — including the classic “Where’s the beef?” ad for Wendy’s — that featured average-looking nonactors deadpanning their way through weird situations, died May 8 at his home in Chicago.

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A Slow-Motion Eulogy for the TV Industry
Jeff Troeber Jeff Troeber

A Slow-Motion Eulogy for the TV Industry

Now in shorter supply: Shows that involve real sets being built, fully staffed writers rooms, series regulars, dozens of recurring and guest roles and attention spent on production value.

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AI-Generated Series on the American Revolution Debuts
Jeff Troeber Jeff Troeber

AI-Generated Series on the American Revolution Debuts

Has a new revolution begun?

Acclaimed director Darren Aronofsky has raised eyebrows by releasing a series of AI-generated short films called ‘On This Day… 1776’ that mark the semiquincentennial anniversary of the American Revolution.

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