NEWS YOU CAN USE
A curated set of articles from your team at San Diego Media Pros to share pertinent information with you from the production world.

Small group of businesses testing new technology
In 2002, Verizon launched a clever ad campaign that used the phrase "Can you hear me now?" 22 years late we can hear him for sure, but can we be sure it's him that we hear?

Europe’s world-first AI rules get final OK
While AI regulation is on our radar here in the states, the EU is almost ready to approve a set of their own.

Nikon buys cinema camera maker RED
After this announcement, it looks like founder of RED Digital Cinema is in the black.

IATSE, Teamsters & Hollywood Basic Crafts Begin Contract Talks With Studios: Here’s What To Expect
It’s like Groundhog Day all over again…
Below-the-line workers are sitting down with the Hollywood studios to begin talks for new film and TV contracts.

‘Road House’ brawl: Amazon used AI to replicate actors’ voices during strike, lawsuit alleges
Muscles are all over the new Roadhouse movie coming out in March, but apparently some AI muscling was used behind the scenes to get the movie done.

American Federation of Musicians Reaches Tentative Deal with AMPTP; Union Leaders Hail Pact as ‘Watershed Moment for Artists’
Here's something that is truly music to their ears.

As Production Slows to a Crawl, Crew Members Say ‘Everyone Knows We’re All Looking for Work’
Hang in there, crew.

Hollywood Contraction: Actors Struggle To Find Jobs As TV Castings Dry Up
Acting has always been a tough gig, but it may be becoming even harder.

‘Slow Horses’ & ‘One Life’ Director Predicts A Show Made Entirely By Generative AI Is Only Three-To-Five Years Away
Three to five years?

Creating video from text
In 1969, Frank Sinatra popularized the song "My Way." The song begins with these lyrics:
And now the end is here
And so I face that final curtain
When you see the next coming of AI from OpenAI's Sora, you may be singing those very words.

BBC “Considering” Findings From Landmark Study That Trialled Eight-Hour Working Day In Film & TV Drama Production
We here in the States - and everywhere really - can thank our friends across the pond for giving use television and the World Wide Web. So is our next gift an 8-hour production day?

IATSE Forewarns Strike Authorization Vote Ahead Of March Negotiations: “Not Interested In Extending This Agreement”
July may seem a long way off, but for IATSE it’s just around the corner:
Crew Member Working on Marvel’s ‘Wonder Man’ Dies in Fall
The worker fell from a catwalk at Radford Studios early Tuesday, officials said.

Breaking down new test on independent contractors
In the continuing alphabet soup saga of AB5 and the ABC test, the DOL has published its final regulatory guidance on the classification of independent contractors under the FLSA. Read on to see what’s up.

Nightshade: the 'data poisoning' tool boosting fightback against AI
The proliferation of AI has a number of creative folks worried about how and if their work is being used in AI creations. Nightshade - like the poisonous plants - has a solution.

Unlock the keys to networking for career success
As much as we love the learning about tech stuff and the newsmakers in our industry, sometimes it's important to remember that networking and meeting people is just as important. So enjoy this article from Phil Blair, Executive Officer of Manpower San Diego

Best Netflix Approved Cameras to Film for Netflix in 2024
Just in case you’re planning your next film to show up on Netflix, take a gander at this.

Microsoft’s new AI key is first big change to keyboards in decades
Just in case you were wondering if big companies like Microsoft we're embracing AI, the new Copilot key launches an AI-powered chatbot.

Digital Juice ends operations
Long time member John Street saw this today. Before digital downloads were a thing, this company paved the way for royalty-free assets for your editing. Many of us (me included) had stacks of these CDs and DVDs, and for some of us, a shelf of VHS tapes. Despite their troubles, it's sad to see them go.

Welcome to the Magentaverse - Pantone Color of the Year 2023
This color joins Very Peri, Illuminating, and Marsala as the 2023 Pantone Color of the Year.